Hacker News Books

40,000 HackerNews book recommendations identified using NLP and deep learning

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Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

Napoleon Hill and Arthur R. Pell

4.7 on Amazon

62 HN comments

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

4.5 on Amazon

61 HN comments

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

James Clear and Penguin Audio

4.8 on Amazon

60 HN comments

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Jocko Willink, Leif Babin, et al.

4.8 on Amazon

59 HN comments

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell and Hachette Audio

4.6 on Amazon

55 HN comments

The 7 Habits of Highly Effective People: Guided Journal (Goals Journal, Self Improvement Book)

Stephen R. Covey and Sean Covey

4.6 on Amazon

55 HN comments

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

Jonathan Haidt

4.6 on Amazon

50 HN comments

Nonviolent Communication: A Language of Life

Marhsall B. Rosenberg

4.7 on Amazon

48 HN comments

Quiet: The Power of Introverts in a World That Can't Stop Talking

Susan Cain

4.6 on Amazon

45 HN comments

Waking Up: A Guide to Spirituality Without Religion

Sam Harris and Simon & Schuster Audio

4.4 on Amazon

42 HN comments

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler and Cass R. Sunstein

4.4 on Amazon

40 HN comments

No More Mr. Nice Guy: A Proven Plan for Getting What You Want in Love, Sex and Life (Updated)

Dr Robert Glover and Recorded Books

4.6 on Amazon

39 HN comments

The 48 Laws of Power

Robert Greene

4.7 on Amazon

37 HN comments

Be Here Now

Ram Dass

4.7 on Amazon

33 HN comments

Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life

Spencer Johnson, Kenneth Blanchard, et al.

4.6 on Amazon

31 HN comments

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77pt77onDec 23, 2018

Blink is riddled with problems (as Gladwell seems to sometimes admit) but IMHO is still a far more honnest book than TFS.

danielweberonJuly 21, 2014

A lot of the greatest hits of Voyager outright contradicted each other. "Blink Of An Eye" is a wonderful piece of sci-fi, but it totally doesn't fit in the Trek world.

There was a move away from continuity after DS9, which given the larger pace of television since then looks downright silly today.

corysamaonMar 29, 2019

I've not read Thinking Fast and Slow. But, I'm convinced Malcolm Gladwell read Hare Brain, replaced most of the research stories with funny anecdotes and sold 1000x as many copies of Blink.

feintruledonJune 16, 2021

Yeah, Blink was the first and last of his books I read. Nice anecdotes but it struck me as nothing more than saying "Your gut feeling is right, except when it's wrong"

ohashionOct 3, 2010

I am also reading Fooled by Randomness right now, enjoying it a lot. Black Swan was good. I didn't like outliers very much. Tipping Point and Blink were more interesting to me.

swombatonSep 17, 2008

Try "Blink" and "Predictably Irrational" if you haven't read them yet. Blink is a bit light on practical things you can do about it, but not too bad. PI is quite good.

tarboreusonAug 23, 2017

They would say intuition is a cognitive process. You could check out Blink by Malcolm Gladwell for a decent, if shallow, treatment of that perspective.

ekm2onNov 13, 2011

An introduction to Probability by William Feller
Code(By Charles Petzold)
Feynman Lectures Vol1
Artificial Intelligence,A Modern Approach By Norvig
Blink By Malcolm Gladwell.
Concurrently.

chestervonwinchonJuly 27, 2014

I never finished the book, but I'm reminded of Malcom Gladwell's Blink whenever I have moments of subconscious problem solving. It's a strange feeling: insight followed by a confused determination as a my conscious mind pieces together what the sub figured out.

Anon84onJune 28, 2008

The better known book is of course, Blink http://www.amazon.com/Blink-Power-Thinking-Without/dp/031601... . It is very well written, but (IMHO) not as heavy as it should be on references.

chatmastaonSep 5, 2015

You're thinking of the story from a Malcolm Gladwell book, either Blink or Outliers, I don't remember which. It analyzed the countries with the most airline accidents. South Korea followed by some South American countries was the worst, for the cultural customs of deference that you describe.

riazrizvionMay 30, 2016

Gladwell's works Blink and Outliers both paraphrase important scientific works, in the simplified style the references are largely glossed over. In place of Blink, read Antonio Damasio's Descartes Error, the seminal book on emotional reasoning. Instead of Outliers read Anders Ericsson's The Road To Excellence. Both of these more formal books cite sources meticulously.

JoeAltmaieronFeb 10, 2021

I've got it down to a science. I just read a page or two, put the book down and let my mind wander over what I read. Blink - its morning.

mhomdeonMar 15, 2015

I was curious about what I read in Blink so I looked it up and it seems to be a bit of the usual Gladwell hyperbole even if it was based in some kind of studies. Needless to say marriages probably can't be simplified that much but it still is a pretty good general rule

http://www.slate.com/articles/double_x/doublex/2010/03/can_y...

tipjoyonAug 12, 2008

No, style and aesthetics are intrinsically tied to usability and studies have shown this again and again. Check out Malcom Gladwell's Blink for a few colloquial examples. For more formal research studies, email me.

maireonDec 23, 2018

I just finished reading the Undoing Project which is a biography of Kahneman and Tversky. I realized that Kahneman and Tversky's conclusions seem the opposite of Gladwell's Blink which I read many years ago. I need to go back and read Blink again to see what I really think.

finebananaonJuly 23, 2009

"blind test" doesn't work. Read "blink: The power of Thinking without Thinking" by Malcolm Gladwell.

klik99onJuly 5, 2017

The brain is actually really good at math - the best example I've heard of this (I think from the book 'Blink') is catching a flyball - in an instant someone is able to calculate the trajectory, wind speed, spin and coordinate with it's own body to run at the right speed to be in the right place when it lands. Now of course that takes experience but it's not just pattern matching since training allows people to adapt to new and unseen conditions. But anytime you have a 'gut' feeling, it's usually because of some behind the scenes calculations.

Translating maths into a mess of symbols and deconstructing it consciously is of course a laborious process - but AFAIK no computer is good at that either.

My own personal metaphor is the conscious mind as programmer and the unconscious mind as computer. If I correctly program my unconscious mind I can spontaneously realize the right answer far faster than I can understand why.

gfodyonMar 15, 2019

isn't emotion basically system1 in thinking fast and slow? optimized for making snap decisions yes but far from being an illegitimate source of information. there are a lot of examples where system1 gives you the wrong answer, but IIRC there are also plenty of examples where system1 is exactly right especially when there is time pressure. the book "Blink" is basically its antithesis offering examples where trusting system1 leads to better outcomes than overthinking it with system2.

aptwebappsonOct 24, 2019

Reminds me of the chapter of Blink where Gladwell delves into the correlation between a doctor's bedside manner / tone of voice and the likelihood of them being sued for malpractice. The whole thesis of the chapter seems to be that people are more willing to sue docs who are less nice, and then at the end he says if you don't like your doc, your intuition is probably right!

ryanchantsonJuly 26, 2018

It's on my reading list. I'm currently reading Blink: The Power of Thinking Without Thinking, and it's up next.

collywonMay 24, 2015

Malcolm Gladwell's book Blink talks about this.

"Gut feeling" is often boils down to a "compressed" rapid response, based on all of our previous experience, without having to go through all the reasoning and debating that we usually do.

rprameshworonDec 19, 2017

Into Thin Air - Jon Krakauer

If you like reading adventurous books, i'd recommend it. This one is about the Mt. Everest expedition of a group of people and the disaster that fell upon them.

You're Surely Joking Mr. Feynman - Richard Feynman

This one is collection of events in the life of Feynman. He's mostly known for being a scientist, but he's equally talented in few other areas as well. An interesting and fun book.

Blink: The Power of Thinking Without Thinking - Malcolm Gladwell

Recommended if you are into psychology and knowing how our thoughts and actions are affected by our subconscious.

misiti3780onNov 1, 2018

7 years ago, I worked on a government contract (not S,TS) trying to build a lie detector using computer vision and the research done by Paul Ekman (from the book Blink). After a few years of building models, we determined that it would be impossible to build an effective detector. I wonder if the research has changed.

daekenonFeb 24, 2010

I'm reading Blink right now (highly recommend it -- very interesting so far), so perhaps there's more said on this later, but I'm not sure thin slicing will help here. pg says they're not very good at choosing people yet, so it's possible that they're thin slicing successfully without knowing about it (as is talked about in Blink), or that the format just isn't successful. Without a whole lot more information (which is tough to get in such a situation), I don't think you can really make a call one way or another. Regardless, it's an interesting idea.

alabutonApr 2, 2012

Yeah, doesn't really help his case that the way to go is to sit around overthinking something until you gain the courage to act. The girl he made fun of was acting like she'd read Blink and is no less rational than his decision-making.

philippoionSep 30, 2015

There are so many holes in this piece it's amazing. It's especially apparent when it's boiled down by the author:

"There are many reasons why this makes for a better user experience:

1.Cognitively, you can only evaluate one option at a time. Seeing all the options laid out in front of you at once is just noisy and distracting, since you’ll have to consider each one in turn anyway.
2.Making swipe-happy snap judgements allows you to make better choices, faster. See Malcolm Gladwell’s Blink: The Power of Thinking Without Thinking for much more on the adaptive unconscious.
3.You can do it one handed."

There's no reference to cognitive theories dealing with various interface types. I'm doing an independent project this semester with user eye-tracking through a Netflix-like interface. Iris Vessey's theory of Cognitive Fit shows that there are some tasks where the-part-in-relation-to-the-whole is the main consideration. In those cases, a matrix interface is a better fit, leading to better (faster, more accurate) task performance.
2. Malcolm Gladwell as main reference? ...no wonder no cognitive theory was explored.
3. Why stop there, you could also do that with blinks or eye gestures, further isolated into a bubble of laziness.

maeon3onJan 24, 2011

When your mind wanders, it is dealing with necessary sub-thoght trails, don't abort unless necessary: http://discovermagazine.com/2009/jul-aug/15-brain-stop-payin...

Learn to have an open mind, but not too open: http://goliath.ecnext.com/coms2/gi_0199-10192149/What-open-m...

Learn about cognitive fallacies and cognitive biases. The little thinking shortcuts minds take which lead to wrong conclusions.

Learn how to learn: http://news.ycombinator.com/item?id=1276882

Start asking smart questions: http://catb.org/~esr/faqs/smart-questions.html

Read "Blink" by Malcolm Gladwell, discover that most of your thinking goes on without you trying at all.

Read "The Gift of Fear" by Gavin DeBecker, our emotional responses to our world can be sources of surprisingly accurate insight.

Develop the ability to create complete silence in your mind, no chit-chatter. Creativity is greater in people with this ability. *scientific american

Learn how to estimate and do it right: http://my.safaribooksonline.com/book/programming/97805968095...

Becoming a functional perfectionist: http://www.scientificamerican.com/article.cfm?id=can-you-be-...

Some of these links are behind pay-walls, sorry, but they are amazing articles, some google searching can get around them.

nreeceonJan 23, 2008

Reminds me of the book - Blink, which explores the power of the trained mind to make split second decisions, the ability to think without thinking, or in other words using instinct. It describes our ability to gauge what is really important from a very narrow period of experience. In other words, spontaneous decisions are often as good as - or even better than - carefully planned and considered ones.

coglethorpeonMay 16, 2008

1. "The Wisdom of Crowds" by James Surowiecki

2. "Predictably Irrational" by Dan Ariely

3. "The Search" by John Battelle

4. "Made to Stick" by Chip Heath and Dan Heath

5. "The Tipping Point" by Malcolm Gladwell

That should cover your trip. I've listened to all of them and really liked all of them. "Blink" by Gladwell is also good, but not as business related.

I would love to hear any other suggestions people have in this category.

elitroonOct 24, 2016

I haven't read his book, but if anyone is curious on these experiments, you can read more on the following books (In fact, the article seems a mash of both of them):

Blink: The Power of Thinking Without Thinking - The author mentions experiments where people exposed to more agressive or relaxed interactions can react differently and many other situations (similar to the money/cloud backgrounds examples).

How to Win Friends and Influence People - Describes interaction strategies to avoid conflicts and create trust (such as the letter example).

underseacablesonDec 24, 2020

Blink by Malcolm Gladwell. I have not received a ticket for a driving infraction since.

thwartedonOct 25, 2009

You know in your gut who they are. If you haven’t read Blink by Malcolm Gladwell then read it. In our core we easily spot people’s inner character. We know VC Seagulls when we see them but we’re attracted to work with them because they have a brand name. They work for a prestigious firm, have sat on big boards, went to HBS and speak at lots of conferences. But if your gut check is telling you that they would be a VC Seagull and IF you have other options … run!

It is easy to fall into using things like "speak at conferences" or "work at the prestigious firm" or "have the brand name" as a proxy for making your own judgement, trusting your own instincts, and collecting your own data. These people got to where they are because someone else fell for that before you -- they have the brand name or got the position at the prestigious firm because someone also used once-removed qualifications like having sat on big boards or having gone to such-and-such school. Seagulls got to where they are because of the laziness of others or that other people second-guess their own judgement, and they continue to attempt to ride on that.

Ping_2_Ur_PongonMar 5, 2016

Below list are some of my favorite books overall that I didn't see mentioned.

---Non-software related

How to win friends and influence people -Dale Carnegie (The definitive guide to helping you work better with people, truly great book, should be required reading)

Blink- Malcolm Gladwell

Godel Escher, Bach - (Recursion, but not from a software perspective. Its a glorious book that will change the way you think about recursion.)

Hitch Hiker's guide to the galaxy, - Douglas Adams (Glorious book that is a fun read, when you need a break pick this up and laugh hard)

Foundation Series - Assimov (Great stories from one of the best sci-fi writers ever)

-------------------Software related
Code Complete
Concrete Mathematics
The Art of Computer Programming
The Design of the Unix Operating System
Introduction to Algorithms -Cormen
Design Patterns Elements of Resusable OO Design -Gang of Four

abraininavatonMay 31, 2013

Gut feeling precedes logic. I know when things are right, I don’t know how or why I know, but the explanation of why things are right often comes weeks or years later. Malcolm Gladwell in his book Blink: The Power of Thinking Without Thinking talks about this. Experts in a particular field can often instantly know that something is right, but they can’t explain why.

Funny, no one talks about the other phenomenon. The one where experts think things are right and then they turn out not to have been. I guess that phenomenon just isn't as interesting.

http://en.wikipedia.org/wiki/Confirmation_bias
http://en.wikipedia.org/wiki/Cherry_picking_(fallacy)

77pt77onDec 23, 2018

> Thinking, Fast and Slow: Really should have been subtitled The Ludic Fallacy Run Amok.

Recently I read Blink by Malcom Gladwell (somewhat recommend) and I finally understood why I hated Thinking, Fast and Slow so much.

Gladwell mentions a concept called thin-sliccing [1]. I finally had a term to describe my feelings towards that book. If you pay attention to the beginning you get a pretty accurate idea of just how bad the book really is overall.

Given the book's subject I find the whole thing deliciously ironic.

[1] https://en.wikipedia.org/wiki/Thin-slicing

antiformonNov 19, 2008

I generally agree with what you're saying, and it's amusing how she proceeds to do something that is essentially what she is criticizing Gladwell for doing himself, but I give benefit of the doubt to the critic, because there is a remarkable difference in medium. It's a book review, not a complete refutation. She has about a dozen paragraphs to summarize and critique 300+ pages. Is there enough space to complete address even one of the cases brought up in the book? I think not.

I've read the book. It's entertaining, but I don't think it's as well-developed as Blink or The Tipping Point. I think Gladwell is a good writer who serves a previously unfilled role as a popular popularizer of academic work. However, every time I read his work, I wish that experts of the fields he reports on would also write popular expositions that could be consumed by an audience like that of the New Yorker.

I know that the evidence backing some of what I was reading was sketchy at best. Asian children score higher on math tests because their ancestors labored in rice fields? Please. It doesn't detract from the entertainment value of the book, but I would think twice before believing what I read in the book was indicative of reality.

As for your theory argument, I would have to disagree in many different cases. Suppose that you only chose to include data points that support your argument. Then people have every right to pick an alternate data point, claim that your study is faulty and that you're being irresponsible. This is exactly what many of his detractors are pointing out, and it is a point that is often missed.

The primary argument against the book and the Gladwell style of investigation is that he tends not to include or even discuss studies or points or examples that do not support his argument. This is understandable, since he is attempt to speak to a popular audience and does not have the space to discuss every relevant study if he wants to run through all of his cases, but by doing this, he makes many smart people feel like he is trying to pull the wool over their eyes.

caminanteonOct 21, 2016

For perspective, the original was a radical departure from convention.

Quote from Blink by Gladwell:

  "In late 1993, as they prepared to launch the chair, Herman Miller 
put together a series of focus groups around the country. They wanted
to get some ideas about pricing and marketing and make sure there was
general support for the concept. They started with panels of architects
and designers, and they were generally receptive. “They understood
how radical the chair was,” Dowell said. “Even if they didn’t see it
as a thing of beauty, they understood that it had to look the way it
did.” Then they presented the chair to groups of facility managers
and ergonomic experts—the kinds of people who would ultimately be
responsible for making the chair a commercial success. This time the
reception was downright chilly.
[...]
Before long, however, the chair started to attract the attention of
some of the very cutting-edge elements of the design community. It
won a design of the decade award from the Industrial Designers Society
of America. In California and New York, in the advertising world and in
Silicon Valley, it became a kind of cult object that matched the
stripped-down aesthetic of the new economy. It began to appear in
films and television commercials, and from there its profile built
and grew and blossomed. By the end of the 1990s, sales were growing
50 to 70 percent annually, and the people at Herman Miller suddenly
realized that what they had on their hands was the best-selling chair
in the history of the company."

ChaitanyaSaionNov 22, 2008

I, of course, have never done this, but my hunch is that it should be easy to ask students questions that reveal some abilities. I am reminded of one of the studies cited in Gladwell's Blink about how you can thin-slice (speedily evaluate relative merit) a person's abilities in pretty diverse fields (speed-dating, classroom teaching) with only a 10 (or so) second video of the person.

No test administered by classroom teachers can escape corruption, unless the teachers are themselves unaware of what constitutes a right answer.

jljljlonFeb 10, 2017

FYI, the book for this anecdote was Blink by Malcom Gladwell, not Freakonomics, in case anyone is trying to follow the reference.

bigtunacanonOct 22, 2014

Gayle,

Don't get me wrong. I made it through the Amazon interviews thanks to your book. I spent a week reading through and cranking out examples before the interview. Then I spewed out all of the desirable answers at each step of the interview process.

Now I'm a highly experienced developer with 15+ years experience across a variety of technologies. I contribute to open source, answer questions on Stack Overflow, present at technical meet ups. I solve problems that need solving even when no one else will step up.

Despite all of my experience, implementing hashes and sorting linked lists in place, as well as many of the other questions asked by these companies just don't come up on a daily basis. A good developer isn't someone who can explain those things in an interview, it is someone that can examine the problem and design a solution. They should have an idea of the tools necessary and then reach for the right book or use a healthy dose of google searching some api docs to build the solution.

The current interviewing techniques are broken. I would like to offer the solution, but quite frankly I've spent plenty of time interviewing people and we haven't gotten it down yet either.

-------

The ideas Malcolm Gladwell discusses in, "Blink: The Power of Thinking Without Thinking", applies here. Some of the most experienced developers will have an intuition for how best to implement a solution, this does not necessarily translate to them being able to well articulate the why and how.

adt2btonSep 13, 2013

It's interesting how flipping the gender provides a different emotional reaction. It reminds me entirely of the rapid sorting test in Blink by Malcolm Gladwell. You are given two categories, such as (White or Good) and (Black or Bad) and sort things on the two axes (face color and goodness). Apparently, people (all colors alike) do far better with the categories as I outlined than if you flipped good and bad, and put white with bad and black with good. Essentially, these stereotypes (white is good, men compete for women as if they are prizes, etc), become a part of everyone. Innately.

I'm curious, if you wanted to make a similar point as the article, but imply that coeducational studies are more productive, how would you do so?

charlesjuonOct 17, 2008

An amazing story about Cohen. As an engineer, I know it is hard sometimes to break oneself from the confines of logic and structure to take a more emotional intuitive approach to understanding the world.

There are two books that I must recommend for any engineer that is in the same situation as Mr. Cohen.

Blink, By Malcom Gladwell. This book explains the concept of intuition and thinking with the subconscious. I think this is something that is lost to a lot of science people that have to rationalize everything in life with concrete details. In my opinion, I think that our subconscious is a much more logical real life processing unit than our conscious because it can link concepts much more quickly. As the old adage says, sometimes you have to trust your instincts.

How To Win Friends & Influence People, by Dale Carnegie. This book goes into incredible depth with a bunch of narratives explaining the proper way to deal with people. Very interesting book, in fact, this is the one book PG recommends EVERY startup entrepreneur to read, and I couldn't agree more.

OvertonwindowonMay 27, 2018

Blink by Malcolm Gladwell.

ksd482onMar 28, 2021

I have the exact same opinion about Gladwell.

One day on a flight I started reading his “Blink” when 1/4th of the way I realized he is full of crap.

The realization came after I started noticing a pattern: that he would give an anecdote, or present a situation, explain it a little bit then bam! He would generalize his conclusion to a broader situation. Rinse and repeat.

What a load of junk!

I got introduced to him via his TED talks which I liked. But after reading Blink (1/4th of it), I opened by eyes and stayed away from whatever he said or did.

papaonApr 3, 2009

Exact same reaction I had. I thought it was Safeway's house-brand as well.

Sadly having a big image of an orange and very clear indication of what type of OJ it is (pulp free, lotsa pulp) are pretty much what I look for. Guess I'm a simpleton when it comes to buying juice.

Just read Malcolm Gladwell's Blink and it has an interesting chapter on product packaging and branding. Definitely some cautionary tales in that book wrt to marketing/packaging debacles of this sort...

hinkleyonJune 19, 2020

I finished "Blink" recently and one of the little revelations in that book is about the police and why nobody has partners anymore. Some friends and I used to joke that it was because the city was trying to save labor costs (an extra car being a lot cheaper than extra cops, we reasoned).

Turns out that a cop on their own is more conservative. They have to think about whether to engage - they have no backup, so any situation they get themselves into, they can't entertain any fantasy that their partner will dig them out of it.

It slows them down, makes them assess the situation, reason about it instead of reacting. It improves citizen and officer safety.

Using computers to audit human decisions instead of circumventing them just sounds like a more realistic option. Send the questionable xrays for a second opinion (or have the same tech look at them a second time on a 'good day' instead of 4:30 on Friday). File code review comments instead of blocking a merge. File PRs to upgrade dependencies that appear to pass the test automation.

The human still consciously chooses in these situations.

In the old days we had some UX luminaries who talked about the importance of having systems (especially where Customer Relationships are involved) whose business logic can be overridden by a human operator. Waive the fee. Exempt from taxes, what have you. It's in many ways the same kind of problem, just magnified.

colmvponFeb 19, 2016

You've touched upon the idea of people unwilling to admit that they are in control of their own actions.

I read Blink by Malcolm Gladwell recently. He posted an exercise where by the end of it, it revealed certain internal biases I have towards black people people, namely that there's internal friction to associating positive words with black people as compared to association with white people (I'm not white).

I don't consider myself deliberately racist to black people. However, when I consider the representations of black people I get to see, it's usually negative (in the news, TV/movies) vs. the wide gradient I see for white people.

I know I unconsciously make connections between concepts, such as when I'm learning a new programming language, practicing an instrument, or reading article after article about a certain topic. I don't need to state a = b, because my mind will often make the connection for me. Given the amount of money and time invested in ads, surely I'm also influenced by messages that I consume and that they can affect how I connect certain concepts.

I've been able to attempt to counter it is to practice mindfulness, in order to be more conscious of these thoughts and question why certain feelings erupt. Additionally, reading more about automatic thoughts and the biases that influence them. Lastly, detaching myself from sources of 'bad' information, namely minimizing usage of Facebook Mobile (filled with ads) and television.

hoprockeronApr 27, 2010

I know you said it "could make sense to prefer straight couples", but beware of implicit associations when thinking that something like this makes sense. We're much more exposed to examples of heterosexual couples raising children than homosexual couples, and, as Harvard's Implicit Association Test demonstrates, this could easily lead us to thing that one "makes more sense" than the other. Increasing positive exposure to the opposite end of things can change our opinion. Harvard's IAT site has more information (check out esp. the Q's about the Black-White test):
https://implicit.harvard.edu/implicit/demo/background/faqs.h...

Malcolm Gladwell also examines the phenomenon of implicit social adjustment in his book _Blink_ (http://www.amazon.com/Blink-Power-Thinking-Without/dp/031601...).

bricestaceyonMay 17, 2012

From his book Blink probably.

redthrowawayonMar 13, 2013

>If you aren't interested in the topic, why would you suddenly become interested just because some percentage of the general public is?

Most bestselling non-fiction falls into the popsci category. Think: *A brief History of Nearly Everything, Freakonomics, Blink, Tipping Point, etc. So by all means, people who want something slightly factier than a novel while still being accessible might well turn to thed non-fiction bestseller list.

trotzkeonJuly 9, 2008

On my desk:
Getting Real (37Signals),
Hardball (Chris Mathews),
Prioritizing Web Usability (Jakob Nielsen)

Nearby shelf:
The Design of Everyday Things,
Maverick,
Founders at work,
A Brief History of Time,
A Pattern Language,
Peopleware,
Made to stick,
Web Standards Solutions,
Designing Interactions,
The Pragmatic Programmer,
The Mythical Man-Month,
Oh, the Places You'll Go!

Other good reads:
Blink,
Tipping Point,
Long Tail,
Freakonomics

nopinsightonMay 10, 2010

It really depends on what you choose to read. When you read a good summary of a book coupled with insightful comments, you may gain better balanced perspectives than reading the whole book itself (which in a lot of cases just present one-sided arguments). Moreover, you might have spent only 1/10 of the time and will likely have a pretty good idea whether it's worth spending more time to read it in full.

A nice example is the Wikipedia article on the book 'Guns, Germs, and Steel' which presents an outline of its theory together with criticism and responses--the latter two cannot be found in the book itself. I read the whole 480-page book a few years ago and I currently remember less than the outline given in that single article. Yes, it was a fairly enjoyable reading experience, but comparing to all other opportunities and hobbies I could be doing, I would have saved the time by reading the Wikipedia article and other summaries & critics instead. Another book I regret reading in full is the 320-page 'Blink' which is well-summarized in a single article: http://en.wikipedia.org/wiki/Blink_%28book%29.

To actually learn rather than having fun with prose and anecdotes, in the amount of time reading one book in full, you can instead explore a summary of ten books in interconnected areas and develop a more complete model of the field. If you pick good summaries and well-cited books (so that we can delve into conclusions without arguing too much about raw data), you can learn a whole lot more and in a more balanced way in the same amount of time. (Unless you are working on a dissertation in that field, too many details are simply unnecessary and could in fact interfere with analysis and understanding--as stated in the book 'Blink' above.)

DaniFongonDec 3, 2008

I suspect it is wishful thinking.

"There is no product like this available. The technology isn't difficult, just a bunch of algorithms organized properly: cardiovascular, neurological, orthopedics, etc."

Actually, people with good qualifications and lots of funding have been working on those algorithms for more than two decades. Products have been on the market for more than two decades (e.g. http://www.lcs.mgh.harvard.edu/projects/dxplain.html, http://scienceline.org/2008/01/04/doctor’s-diagnosis-version...). Almost all of these are not ready for use. Additionally medical experience is usually quite broad: not so focused on a particular disease. Some of the biggest successes in diagnostic process come from people specializing in diagnostic processes doing computer analysis (For example, Brenden Reilly's work on heart attack diagnosis, as popularized by Malcolm Gladwell's book, Blink).

webwrightonApr 16, 2009

You should read Blink (specifically the section on priming) and then tell me again that advertising doesn't change your behavior. Advertising isn't just about "see the ad, go buy the product" - it's meant to shape your thinking.

Two example priming studies:

Gladwell mentions the study of two Dutch researchers who had several groups of students each answer forty-two Trivial Pursuit questions. Half were asked to take five minutes to think about what it would mean to be a professor and write it down, while the other half were asked to do the same with soccer hooligan in place of professor. The students who thought about professors ended up getting 55.6 percent of the questions correct, while the soccer group got 42.6 percent correct.

and

In a separate study, when African-American students were asked to identify their race on a pre-test questioner, the simple act of checking the box next to African American was enough to prime them with negative cultural stereotypes associated with African Americans and academic achievement. The number of items they got right was cut in HALF. Malcolm Gladwell makes a strong point that priming is a powerful thing. Personally I think this has incredible implications in our society. If ‘smart’ is really just a frame of mind, these social cues (such as African American=less intelligent) are shaping not only the results of standardized tests, but the way we interact with each other in business and other professional fields.

How do you think priming effects your buying decisions? How about your research decisions when pondering a purchase? How do you think it effects jury trials?

Of course, you like to think you're above such manipulation-- so does everyone else.

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