Hacker News Books

40,000 HackerNews book recommendations identified using NLP and deep learning

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Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

Napoleon Hill and Arthur R. Pell

4.7 on Amazon

62 HN comments

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

4.5 on Amazon

61 HN comments

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

James Clear and Penguin Audio

4.8 on Amazon

60 HN comments

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Jocko Willink, Leif Babin, et al.

4.8 on Amazon

59 HN comments

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell and Hachette Audio

4.6 on Amazon

55 HN comments

The 7 Habits of Highly Effective People: Guided Journal (Goals Journal, Self Improvement Book)

Stephen R. Covey and Sean Covey

4.6 on Amazon

55 HN comments

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

Jonathan Haidt

4.6 on Amazon

50 HN comments

Nonviolent Communication: A Language of Life

Marhsall B. Rosenberg

4.7 on Amazon

48 HN comments

Quiet: The Power of Introverts in a World That Can't Stop Talking

Susan Cain

4.6 on Amazon

45 HN comments

Waking Up: A Guide to Spirituality Without Religion

Sam Harris and Simon & Schuster Audio

4.4 on Amazon

42 HN comments

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler and Cass R. Sunstein

4.4 on Amazon

40 HN comments

No More Mr. Nice Guy: A Proven Plan for Getting What You Want in Love, Sex and Life (Updated)

Dr Robert Glover and Recorded Books

4.6 on Amazon

39 HN comments

The 48 Laws of Power

Robert Greene

4.7 on Amazon

37 HN comments

Be Here Now

Ram Dass

4.7 on Amazon

33 HN comments

Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life

Spencer Johnson, Kenneth Blanchard, et al.

4.6 on Amazon

31 HN comments

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Sorted by relevance

wenconSep 2, 2018

Fascinating observation, and could be a corrolary to Nudge theory [1], which won Richard Thaler his Nobel Prize this year, which says Opt-in rather than opt-out is more effective for changing behavior.

Underlying idea: friction disincentivizes.

[1] https://en.m.wikipedia.org/wiki/Nudge_theory

mgiannopoulosonOct 18, 2017

Probably someone read Nudge [0] and thought this was a good idea. It would be, if it was optional and also included a variety of choices instead of the cupcakes (beer, hamburgers, oreos)

0: https://en.wikipedia.org/wiki/Nudge_(book)

prependonApr 13, 2019

There’s a good book called Nudge by Richard Thaler (and someone else I can’t remember) where he goes into great detail on the default decision.

Tl;dr; people usually accept the default so your prompts yield very different results.

ghaffonAug 4, 2020

Nudge is pretty easy reading from Thaler and Sunstein. Personally tough, I preferred his Misbehaving which goes into his history with the field. Way back when, I had a couple courses with Thaler when he was calling the field Behavioural Decision Theory.

bimronOct 13, 2016

Not sure why this was downvoted. This is priming. The term should be famous now thanks to the books "Thinking Fast and Slow" and "Nudge"
http://opinionator.blogs.nytimes.com/2013/10/31/psyching-us-...

bimronOct 13, 2016

as @tiglionabbit mentioned, this is priming.
The term should be famous now thanks to the books "Thinking Fast and Slow" and "Nudge". Also probably a dose of recency bias.
http://opinionator.blogs.nytimes.com/2013/10/31/psyching-us-...

hux_onJune 6, 2018

So you think the like counts don't have negative effects on people's beliefs and behaviours? Please read Nudge by Richard Thaler to understand how easily misguided the herd is when following the wrong signals.

dtujmeronAug 17, 2018

I don't know if it is necessarily signalling, but I too have a dislike for this type of "reading". I think it mostly depends on the book itself - for example, you probably won't get a lot from a 15-minute summary of Gödel, Escher, Bach by Douglas Hofstadter, but maybe you'll get like 70% from a book like Nudge by Sunstein and Thaler.

ghaffonMay 11, 2021

The economist Richard Thaler (who wrote the book Nudge & won Nobel for behavioral economics work) has, I believe, actually argued against opt out in this case because defaults are so powerful next of kin will also argue there was no informed consent.

westurneronJan 19, 2018

+1. The introduction to "Nudge: Improving Decisions about Health, Wealth, and Happiness" discusses how choices about food placement in cafeterias influence students' dietary decisions.

aspenmayeronMay 30, 2020

What you are referring to has significant overlaps to my concept of “libertarian paternalism,” more familiar to me as so-called “benevolent paternalism,” and was popularized by the book Nudge: Improving Decisions about Health, Wealth, and Happiness.

https://en.wikipedia.org/wiki/Libertarian_paternalism

https://en.wikipedia.org/wiki/Nudge_(book)

DocTomoeonFeb 25, 2021

Book proposal: Richard H. Thaler, Cass R. Sunstein: Nudge - Improving Decisions about Health, Wealth, and Happiness

Websites should not use JS to load static content, obsolete or not, this is a bad practice. By nudging website owners and -developers (and let's be honest: Framework devs), we can improve on such lack of common sense.

mbestoonNov 5, 2012

Hi Gabriel. Glad you responded here!

I've been generally curious about DDG for awhile now and I'm still trying to figure out why I should make a switch. If I understand correctly; DDG is trying to solve a problem in internet search so that people can't find things easier on the internet without sacrificing knowledge about one's self or behaviors, and your organization believes that that problem is largely due to the opt-out nature (or rather how you are automatically opt-in'd to everything) of Google's platform.

Also, the filter bubble it is not an effective marketing message because it requires too much education given it is a complicated subject no one knows about.

I guess, I, like many others who have expressed interest, don't see the problems with this. More commonly, I can't say my mother or my boss or anyone else I know is encountering this as a problem or a challenge. I'm happy to be wrong.

I find this whole topic absolutely fascinating, especially after having recently read Nudge by Richard Thaler, which basically is a whole book which talks about the value of libertarian paternalism. In other words, how opt-out choice architecture can be much more suitable than having completely free choice. Would love to know your thoughts. Great blog, this is fascinating stuff!

skhonAug 16, 2018

You seem very sure of yourself in this. Perhaps read up on the topic more than you already have. Read Nudge and other such books by behavioral economists. There are experts in neuroscience who disagree with your view. It’s worth considering how this is possible.

https://neurosciencenews.com/neuroscience-choice-psychology-...

https://www.google.com/search?hl=en&q=are%20we%20in%20contro...

oicu812onJune 26, 2019

The "nudge" in the title of this article is drawing from the book "Nudge: Improving Decisions About Health, Wealth, and Happiness" [1] which cites one of the best nudges ever introduced - automatic enrollment in retirement savings plans. You can also learn more about true nudges from the Freakonomics Radio recordings. [2]

[1] https://www.amazon.com/Nudge-Improving-Decisions-Health-Happ...
[2] http://freakonomics.com/podcast-tag/nudge/

skygazeronJune 22, 2018

There was a book called Nudge that takes up this topic to some extent, basically hacking people's decisions in "beneficial" ways, like making healthy foods more prominent in grocery stores, or changing organ donation from opt in to opt out. (Not sure those examples are entirely representative of the book, but they're the main ones I remember.) I was ambivalent. It was interesting what could be done to subconsciously influence people, but I bristle at the idea of being manipulated without my awareness, even if it's already prevalent, because usually it's done to benefit other-than-me.

ghaffonJuly 12, 2018

Thaler has written a couple of books. Nudge (with Cass Sunstein) focuses on how the "right" decisions can be "nudged" by setting up appropriate decision frameworks.

Misbehaving is more of a personal history of how he got to behavioral decision theory. I particularly enjoyed that because I had a couple classes with him when he was working on these ideas early on.

13of40onJuly 2, 2019

When I was a pre-teen/teen, I grew up in a pretty nerdy family with a scientist dad, a brother who eventually became a linguist, and stacks of Byte Magazine, Omni, Particle Physics Digest, etc. as far as the eye could see. I couldn't stomach the fantasy stuff my brother was into, and I was a bit on the technical side, so I decided my genre was Sci Fi. I followed this to the point that I felt deeply guilty for reading anything else, until one summer I found myself at a cabin somewhere with nothing to do but lay in a hammock and read Double Whammy by Carl Hiaasen. Oh my God, it went down so easy compared to the Sci Fi. It really made me realize a joy in recreational reading that's stuck for 30 years. Now I'm not saying that Florida Humor Noir is right for you, but don't feel obligated to spend your summer reading something like Nudge or Crucial Conversations.

tcopelandonOct 10, 2018

"Nudge" is on the Center for Homeland Defense and Security reading list:

https://www.chds.us/c/hsbooks

ghaffonOct 9, 2017

While his co-authored Nudge is an easy read and is probably better known, his more recent Misbehaving gives a good account of how his career and the field developed.

It’s really interesting stuff. I actually had a couple of grad courses with Thaler when he was at Cornell. I still have a draft copy of one of his earlier books in Behavioral Decision Theory somewhere.

grzmonNov 4, 2016

"UCSF didn't ban soda, they made a decision, as an institution, not to stock it on campus."

This calls to mind "Nudge: Improving Decisions about Health, Wealth, and Happiness"[0]. It discusses, in part, setting up decisions and choices so that the default choice is in the best interest of the decider. (It's been a while since I read it. Improvements on my sentence-long summary welcome :) They also discuss what they term "liberal paternalism".[1] Good, interesting stuff if this are interests you.

This seems in line with the decision UCSF made. You still have the choice to drink sugary soda. They're just not going to make it as easily available.

Where this line is drawn is often going to be contentious. That said, there's always going to be some sort of line, right? Why this is being called into question now is that something is changing. At some point in the past, soda machines weren't on campus. Putting them on campus likely didn't have this same issue. But it did change the environment, and opened up more choice. What choices should be made available? All legal ones? All healthy ones? I think it's an interesting and valid question, one that needs to take into account both the individual and the community as a whole.

[0]: https://en.wikipedia.org/wiki/Nudge_(book)

[1]: https://en.wikipedia.org/wiki/Libertarian_paternalism

If you choose to down vote, I'd appreciate it if you'd also take the time to reply in a comment. I'm interested in hearing what you think!

BinRooonJune 1, 2021

Wellth | Sr. Software Engineer | Los Angeles or Remote | Full-time

Behavioral Economics is at the heart of what we do. If you are a fan of books like Nudge, Freakonomics, and Predictably Irrational and were as excited as us when a Nobel Prize went to a professor of behavioral economics, then this is the place for you!

Apply: https://wellthapp.freshteam.com/jobs/_bSlURLVKjrW/sr-softwar...

mbestoonJuly 6, 2012

If you find this interesting, there is a great book called "Thinking, Fast and Slow" by Daniel Kahneman[1]. Highly recommend it if you're interested in understanding buying behavior and the psychology behind many of these economic decisions. It's also largely based on the research from Richard Thaler in his book Nudge.[2]

[1]- http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/...

[2]- http://www.amazon.com/Nudge-Improving-Decisions-Health-Happi...

FabHKonJuly 30, 2019

EDIT: see caveat from K-Wall below. Can't trust anything these days :-/ </edit>

That's exactly how it works, to an extent. In a study [1], people with self-refilling soup bowls ate 73% more soup (p < 0.01) than those eating from normal soup bowls. Similar with popcorn [2]. I first read about this either in Nudge or in Mindless Eating.

[1] Wansink, B., Painter, J.E., & North, J. (2005). Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake Obesity Research, 13 (1), 93-100

https://onlinelibrary.wiley.com/doi/full/10.1038/oby.2005.12

[2] http://projectputthatcookiedownnow.com/2011/bottomless-bowls...

BinRooonMay 3, 2021

Wellth | Sr. Software Engineer | Los Angeles or Remote | Full-time

Our mission is to help people living with chronic conditions make healthier choices, every day.

Behavioral Economics is at the heart of what we do. If you are a fan of books like Nudge, Freakonomics, and Predictably Irrational and were as excited as us when a Nobel Prize went to a professor of behavioral economics, then this is the place for you!

Apply: https://wellthapp.freshteam.com/jobs/_bSlURLVKjrW/sr-softwar...

danblickonJuly 28, 2016

Sorry if this is too impractical, but you might look at gamification as an application of general principles of human psychology and decision making. Some interesting books in this area are "The Power of Habit" by Charles Duhigg (which deals with motivation and habit formation), "Nudge" by Richard Thaler, or "Thinking Fast and Slow" by Daniel Kahneman.

AaronFrielonApr 9, 2019

Yes, that's what libertarian paternalism (see: Nudge by Thaler and Sunstein) is meant to do. Legal and abundant alcohol imposes high negative externalities on the rest of the population. Sin taxes reduce consumption because economic incentives usually work.

It's when things are outright illegal (see: prohibition, narcotics) or the cost of ignoring the law is de facto lower than the legal price that things become quite dangerous for consumers, like the sale of narcotics laced with cheaper, more potent compounds like fentanyl.

For better and worse, a regulated market that pushes prices upward is usually better than an unregulated market or a criminalized one.

yitchelleonFeb 18, 2019

The book "Predictably Irrational" by behavioral economist Dan Ariely that was mentioned early on in the article is also a good read. It does not directly related to pricing strategy but provide good insight to the irrational decisions that we make, and the BOGO falls into that category.

In a similar vein, I have just finished "Nudge: Improving Decisions About Health, Wealth, and Happiness" by Thaler and Sustein. This might be worth a look as well.

shi314onSep 21, 2020

Ever Heard of Nudge Economics?

FabHKonOct 9, 2017

He wrote the book Nudge with Cass R. Sunstein, about nudging people towards better decisions by reframing them or changing defaults.

Tversky/Kahneman got the Nobel Memorial price in Econ also for behaviour econ ("Prospect theory"), in 2002.

From the article:

> Asked how he would spend the prize money, he replied: "This is quite a funny question." He added: "I will try to spend it as irrationally as possible."

> Professor Thaler had a cameo appearance, alongside the actress and singer Selena Gomez, in the film "The Big Short," in which he used behavioral economics to help explain the causes of the financial crisis. Asked about his
"short Hollywood career," he joked that he was disappointed his acting prowess had not been mentioned during the summary of his achievements when the award was announced.

yndoendoonMay 20, 2020

Libertarian paternalism. Where the default is set to be the most beneficial. Another example is you get a raise at work and instead of going into your pocket by default goes into your retirement. You still have the ability to change it. Nudge by Thaler and Sunstein talk about this and so does Daniel Kahneman in Thinking, Fast and Slow.

This mentality has actually helped other countries save more lives by default. While each person still retains the power to opt-out. And yes other countries have done this before the UK. US should do this too!

hos234onOct 16, 2019

It's scary but we evolve and learn from it. While they can be targeted with fear and misinformation. The opposite also holds.

They can be targeted to diffuse fear and inject purpose, hope etc. Which is the thesis of the book Nudge (by Nobel winner Richard Thaler and Cass Sunstein who tried doing this during the Obama Administration)

pyronicideonMar 29, 2010

Here are some books that are a mix of psychology and economics that I think are especially suited for HN:

Behavioral Economics:

  Predictably Irrational - Dan Ariely
Nudge - Richard Thaler
Switch: How to Change Things When Change is Hard - Chip and Dan Heath

Economics:

  The Black Swan: Impact of the Highly Improbable - Nassim Taleb
Fooled by Randomness - Nassim Taleb
Drunkard's Walk - Leonard Mlodinow

Psychology:

  Opening Skinner's Box - Lauren Slater

Management:

  The Education of a Coach - David Halberstam

falcor84onApr 1, 2021

"Dark patterns" is what we call it when it's done in the interest of the company, and usually against the interest of the consumer. In this case, being for the public interest, it's aligned with the much more benign "Libertarian Paternalism" approach outlined in the book Nudge - https://en.wikipedia.org/wiki/Nudge_%28book%29

jorgeleoonMay 24, 2012

In theory there is no difference betweem theory and practice, but in practice there is.

I agree that in default should works the way you say, but that is theory, in practice it is not what actually happens a the OP found out. And we need to acknowledge the reality that people does not behave as theory, law, or whatever other abstract term expects (the law is so abstract that it needs a punishment machinery to be respected, it is not natural at all, and while some people will surrender their free will to goverment compliance, others will not, not even under the threat of heavy legal pain). Not realising this fact of life is naive.

You can go around beating people over their head for their wrong doings (natural or artificial), and if that makes you feel better about yourself or your position then take your measuring stick and go on your merry way.

I, on the other camp, rather attempt to figure out how people actually works, and make decisions accordingly.

Try to understand how things work vs. Do a I say or I'll beat you up. I guess that is one of the differences between tinkers and lawyers.

One book that explain tis concept better than me would be Nudge by Sunstein and Thaler.

nreeceonNov 5, 2015

If you are trying to decide between two things, a good trick is to flip a coin. Assign one choice to heads and the other to tails. You'll find yourself subtly "hoping" for one choice over the other. Decision made. Keep things simple!

In the book “Nudge: Improving Decisions About Health, Wealth, and Happiness”, Prof. Cass Sunstein and Richard Thaler talk about the science of choices and defaults:

The human brain is amazing, but it evolved for specific purposes, such as avoiding predators and finding food. Those purposes do not include choosing good credit card plans, reducing harmful pollution, avoiding fatty foods, and planning for a decade or so from now. Fortunately, a few nudges can help a lot.

marchenkoonNov 3, 2018

Thinking Fast and Slow and various Malcolm Gladwellania have probably out-influenced anything on that list.
Nudge by Sunstein has probably had a lot of subtle influence. The Taleb books, esp. Black Swan should be on the list - he essentially introduced a term into common usage (as Gladwell did with the 10,000 hours idea). Piketty will probably have a long tail of influence.

A lot of these books describe social and historical phenomena - they may be the most authoritative scholarly text, but don't really influence broader society as much. The exception would be Critical Race Theory, which has outsized influence both inside and outside of academia.

unethical_banonMay 26, 2020

That isn't a bad thing. We are constantly influenced by design and society. It's going to happen. And in Facebook's case, with respect to Rush: "If you choose not to decide, you still have made a choice". Choosing not to build a user experience that disarms unnecessary conflict, or that can limit disinformation, is a clear choice.

The idea of designing human interaction and government policy with the knowledge of how humans react is not shocking or new. Heck, the "Pandemic Playbook" from the CDC continuously references group behavior when discussing how to communicate facts to the public. For example: If you tell people to stay home on day 1, the public may doubt or tune out your advice. So what do you do on days 1-3 so that on Day 4, government advice is heeded? Get private companies on board, ramp up voluntary advice for some time, before letting the big news fall.

If you'd like to learn more, check out Nudge by Cass Sunstein [1]. And another book by the same man, specifically covering the ethics of governments using the technique. [2]

[1] https://www.amazon.com/gp/product/B00A5DCALY

[2] https://www.amazon.com/gp/product/B01JGME90E

rayineronJan 6, 2012

A good summary paper on behavioral economics by a professor at Caltech: http://www.hss.caltech.edu/~camerer/ribe239.pdf

Dan Kahneman, Richard Thaler and Dan Ariely have both published some popular books on the subject. Thinking Fast, Thinking Slow just came out last year. Predictably Irrational came out a few years ago. Nudge (Cass Sunstein and Richard Thaler) looks at the implications of behavioral economics for the law. There is a good summary article of that work here: http://www.law.harvard.edu/programs/olin_center/papers/pdf/2....

I personally think this work is pretty earth-shattering in the field, and that the above work is a must-read for anyone interested in economics. The engineer side of me is really attracted to the fact that behavioral economics uses legitimate experimental methodology, instead of mathematically-supported handwaving. And the implications of the work really turn some of our assumptions about the nature of the economic system on their head.

MITDGreenbonMar 13, 2010

I recommend reading up on behavioral economics, particularly the works of Amos Tversky, Daniel Kahnemann, and Dick Thaler. This is not pop psychology with truthiness like "money doesn't buy happiness" and "meditation is the way." Rather, it's well-researched works on happiness, fairness, and economics. Start with this great TED talk: http://blog.ted.com/2010/03/the_riddle_of_e.php and then consider Thaler's book "Nudge". You can also look at it from a marketer's perspective by looking up Rory Sutherland, starting with his TED talk http://blog.ted.com/2009/07/session_2_runni_6.php
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