Propaganda is a pretty nice, short, readable book

I agree. This encourages segregation, which if i remember correctly was a pretty big issue in America. Who would have thought that a movement to treat people more equally has offspring ideas which cause more segregation. What a joke. This is just a greedy attempt to capitalize on the divide in the US and profit off it. How very American of you to put profit against society's current landscape. Carry on. However maybe, just maybe you should focus your efforts on an idea that is more integrating vs divisive.

What's next? Here are a few ideas:

The NBA channel for white people and please only white basketball players on the teams
Track and Field channel for asian people with only asian athletes on the teams
Chess for dogs channel with only dogs playing chess, poor cats they are not allowed to play chess on this channel
Landscaping for black people with only black landscapers on the shows

What i like about the porn industry is there are many sub-genres within it, so one could argue that this BlackOakTV is an attempt at a subgenre. However at a time like this in the US... You know, Edward Bernay's was right in his book Propaganda, create a suggestive environment and people will buy what ever the environment suggests and they will think it was their own idea for wanting to buy it. But who knows, maybe the equality and diversity crowd really is screaming inside for more segregation and preventing all sorts of freudian slips from surfacing.

Actually i have a better idea for the chess dogs, let's only have dalmatian dogs playing chess and keep golden retrievers from enjoying any media attention while playing chess on this channel. This will lead to great narratives in the minds of the niche consumers and dalmatian ownership will skyrocket along with chess board sales.

Anyone want to give me funding?

Good luck with it regardless. More friction in the market means someone is making money. Let it rip.

"What are the true reasons why the purchaser is planning to spend his money on a new car instead of on a new piano? Because he has decided that he wants the commodity called locomotion more than he wants the commodity called music? Not altogether. He buys a car, because it is at the moment the group custom to buy cars.

The modern propagandist therefore sets to work to create circumstances which will modify that custom. He appeals perhaps to the home instinct which is fundamental. He will endeavor to develop public acceptance of the idea of a music room in the home. This he may do, for example, by organizing an exhibition of period music rooms designed by well known decorators who themselves exert an influence on the buying groups... Then, in order to create dramatic interest in the exhibit, he stages an event or ceremony. To this ceremony key people, persons known to influence the buying habits of the public, such as a famous violinist, a popular artist, and a society leader, are invited. These key persons affect other groups, lifting the idea of the music room to a place in the public consciousness which it did not have before... Meanwhile, influential architects have been persuaded to make the music room an integral architectural part of their plans with perhaps a specially charming niche in one corner for the piano. Less influential architects will as a matter of course imitate what is done by the men whom they consider masters of their profession. They in turn will implant the idea of the music room in the mind of the general public.

The music room will be accepted because it has been made the thing. And the man or woman who has a music room, or has arranged a corner of the parlor as a musical corner, will naturally think of buying a piano. It will come to him as his own idea."

-Edward Bernays, Propaganda

> after reading Propaganda I got more of a sense that Bernays was tapping into something powerful and hadn't thought of all the shitty second-order and third-order effects of his methods.

The most important thing to remember about Propaganda is that it, too, is propaganda. Bernays wanted this book to help normalize the use of propaganda within the commercial sector since this is how he made his living.

I suggest contrasting Century Of The Self (the documentary) with Propaganda (Edward Bernays' book). Century makes him out to be somewhat of a villain whereas after reading Propaganda I got more of a sense that Bernays was tapping into something powerful and hadn't thought of all the shitty second-order and third-order effects of his methods. Still shady no doubt but less of a villain IMO. It also helps to "empty the cup" and remember that they lived through this stuff in realtime whereas we bring all of the baggage of subsequent history. For example in Century they talk about how Bernays associated cigarettes with female empowerment. For me I bring all these judgments of how terrible that was precisely because I know how terrible cigarettes are for health. But they had much less of an idea that "cigarettes = bad" back then. Of course the general technique of associating identity with consumer products is still problematic and that's probably the core idea that Century wanted to get across.

* Thinking fast and slow - how to think and make decision and how to consider bias.

* Operating Manual for Spaceship Earth - specialisation is for insects.

* Propaganda - 1928 book by the inventor of public relations and modern media. Know how they influence you.

* The war of art - being a professional. Honesty I don't think this book was written by a human this book completely changed my life and any other person I for to read this book had a similar experience.

I have more but I don't want to information overload anyone.