Hacker News Books

>> While poring over Persian myths and legends for my upcoming novel, Girl, Serpent, Thorn, I was always delightfully surprised whenever I came across a story that sounded familiar to me from my western upbringing.

Here, the author of the article is advertising her book. I see this very often- I'm reading an article on an online publication and the author suddendly and more or less surreptitiously inserts a reference to the latest book they have published and that is currently being sold.

I confess I find this a bit annoying, especially when the subject of the book is unrelated to the subject of the article. I understand that authors must take every opportunity to promote their work, exactly in the same way as everyone else [1].

What I wonder is, is this something that authors are asked to do by agents or publishers? Or is it something an author decides upon him or herself? Is it more common for an author to advertise their recently published books in an article they write, or is it more common not to?

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Here's my latest published paper:

https://link.springer.com/article/10.1007/s10994-020-05945-w