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>Many of us work on things that people like and improve our lives.

Why is it that the things that Google creates that might actually "improve our lives" only last long enough to get people hooked into the G before said product is end of lifed?

I do not use a broad brush and paint 100% of Google employees as doing evil. However, I always think of the Grisham novel The Firm when thinking about Google. They lure very young, bright, talented employees in with the lure of very large pay checks. By the time said employees become aware of what the company actually represents, they are too entrenched into the lifestyles to "which they have become accustomed". At the same time, the users are lured in with free apps/tools/services that seem quite useful. Whether these apps/tools/services remain long term or not is a crap shoot, but G has you now

Hi domod, this is a good reference to bring up. It's a book used by many consulting folks. Some love the pyramid principle while others are put off by it.

Please note that there has been criticism raised in recent years about the pyramid principle. Some argue that it turns people's writing in "McKinsey" style, which could be even more confusing to the audience. For instance, Duff McDonald writes in his book, "The Firm", the details on Barbara Minto's text, "The Pyramid Principle". He offers a useful critique of writing things in that style.

Minto's book is useful to read, but just be aware of the criticism raised. This will help when you're thinking about your audience and hoping to explain things to them.