
Carbon: One Atom's Odyssey
John Barnett and Roald Hoffman
5 on Amazon
5 HN comments

Nothing Like It In the World: The Men Who Built the Transcontinental Railroad 1863-1869
Stephen E. Ambrose
4.6 on Amazon
5 HN comments

Chernobyl: The History of a Nuclear Catastrophe
Serhii Plokhy, Ralph Lister, et al.
4.7 on Amazon
5 HN comments

507 Mechanical Movements
Henry T. Brown
4.5 on Amazon
4 HN comments

Cosmic Serpent: DNA and the Origins of Knowledge
Jeremy Narby
4.7 on Amazon
4 HN comments

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway, Jonathan Todd Ross, et al.
4.5 on Amazon
4 HN comments

Stone
William Hall
4.8 on Amazon
4 HN comments

Pure, White, and Deadly: How Sugar Is Killing Us and What We Can Do to Stop It
John Yudkin and Robert H. Lustig
4.7 on Amazon
4 HN comments

Jungle: A Photicular Book
Dan Kainen and Kathy Wollard
4.9 on Amazon
4 HN comments

Signals and Systems
Alan Oppenheim, Alan Willsky, et al.
4.1 on Amazon
4 HN comments

Radiant: Farm Animals Up Close and Personal (Farm Animal Photography Book)
Traer Scott
4.8 on Amazon
4 HN comments

Island of the Lost: An Extraordinary Story of Survival at the Edge of the World
Joan Druett
4.5 on Amazon
3 HN comments

Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100
Michio Kaku
4.6 on Amazon
3 HN comments

CRC Handbook of Chemistry and Physics
John Rumble
4.6 on Amazon
3 HN comments

Kiss the Ground: How the Food You Eat Can Reverse Climate Change, Heal Your Body & Ultimately Save Our World
Josh Tickell and Terry Tamminen
4.8 on Amazon
3 HN comments
chriswittsonJan 17, 2018
- What a wonderful world by Marcus Chown
- 47 Ronin by Joan D. Vinge
- Practical Monitoring by Mike Julian
Currently reading:
- The Four by Scott Galloway
- The Art of Capacity Planning 2nd Edition by Arun Kejariwal, John Allspaw
bigtonesonFeb 2, 2018
chrisvalleybayonNov 19, 2017
Apple is a company that has positioned itself as a luxury brand. Apple is about sex and signalling. Carrying an Apple phone signals more status than if you were to carry an Android phone, since it is more expensive, just like with other luxury items.
But in addition to attaining this status, it has done something that many other luxury brands have not: low production costs in addition to premium pricing. Now, no other techbrand is a luxury brand, which puts Apple in its own league. Either it's going to take a very long time to unseat Apple, or they need to miss a big new market, that they didn't see coming. Now, most of us believe AR/VR and AI to be the next market, if they aren't able to get to market fast enough with products that we have come to expect from Apple, this can be an issue.
I recommend reading the book by Scott Galloway, it is insightful.
cjarguelloonMay 10, 2018
They already take their cut, can they at least they have the decency to let your brand/business be seen.
Reminds me a a chapter title from the book "THE FOUR: The Hidden DNA of Amazon, Apple, Facebook, and Google"
"Alexa, how do we kill brands?"
Scary.