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Star Schema The Complete Reference
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The Simulation Hypothesis: An MIT Computer Scientist Shows Why AI, Quantum Physics and Eastern Mystics All Agree We Are In a Video Game
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Beginning Programming All-in-One Desk Reference For Dummies
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limistonJan 27, 2010
The author writes well, gives usable structure and advice, and walks you through his 17 step process to develop your marketing strategy, from the high level (Who are you?) to the mid-level (What do they call you? your brand name) to the details (What do they experience?). Amazingly, I found that his approach works for both large businesses (his examples), and fledgling web startups (my experience). His experience and enthusiasm also shine through.
It's a quick read, but I find I go back to it often to check if my thinking and perspective are where they need to be - that is, taking the end-user's viewpoint.